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The Calligrapher's Business Handbook
Pricing & Policies for Lettering Artists
Molly Suber Thorpe4.7
(3)
About
The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.
Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:
• How professional calligraphers charge for their services
• Whether to charge flat rates or hourly rates
• When-and how-to offer discounts or freebies
• How to charge for commercial work, such as logo designs
• How to get the most bang for your advertising budget
• What goes into a fair project contract
• How to navigate copyright licensing and know your rights!
Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:
• How professional calligraphers charge for their services
• Whether to charge flat rates or hourly rates
• When-and how-to offer discounts or freebies
• How to charge for commercial work, such as logo designs
• How to get the most bang for your advertising budget
• What goes into a fair project contract
• How to navigate copyright licensing and know your rights!