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Get the Summary of Al Ramadan & Dave Peterson's Play Bigger in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"- companies such as Amazon, Salesforce, Uber, and IKEA-that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"- companies such as Amazon, Salesforce, Uber, and IKEA-that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.