Steal These Ideas!

The marketer's guide to standing out from the crowd and connecting with consumers.
As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In “Steal These Ideas!”, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.
• This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts
• The book is illustrated throughout with examples of the good, bad, and ugly in advertising
• Includes new ideas on how to take full advantage of online marketing and social media
• Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson
Everything you didn't learn in business school (or in the field), “Steal These Ideas!” gives marketers the edge in today's fast-paced, oversaturated marketplace.