EBOOK
Starting & Running Your Own Horse Business
Marketing strategies, money-saving tips, and profitable program ideas
Mary Ashby McDonald(0)
About
Turn your passion for horses into a successful business. Full of proven techniques to help you maximize profits and minimize headaches, this practical guide shows you how to create a viable business plan, identify marketing opportunities, and efficiently maintain your facilities. With savvy tips on reducing veterinary and feed costs, you'll learn how to make your operation self-sufficient and keep it financially sustainable. Whether you run a boarding stable or a riding camp, you're sure to find the information you need to keep your business running smoothly.
Author Mary Ashby McDonald holds a B.S. in Animal Science from Virginia Polytechnic Institute and State University. She is the former manager of the 460-acre Medway Ranch in Austin, Texas. Introduction
1 Creating an Image
2 Advertising and Promoting Your Business
3 Managing Your Business
4 Financial Management
5 Riding Programs, Boarding, and Leasing
6 Riding Camps
7 Moneymaking Events and Ideas
8 Buying and Selling Horses
9 Breeding Horses
10 Farm Property and Maintenance
11 Cutting Costs on Horse Care
12 Equipment Savings, Opening a Tack Shop
Appendices
IndeX Turn Your Passion into a Profession
Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business.
"Now this is a really useful horse business guide...McDonald includes a variety of money-saving and -making suggestions."
- Horse Country
"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business."
- Horse & Rider
"The ideas in this book are accurate and solid. Unfortunately, along the way, I've made many of the classic business blunders Mary mentions [in this book]. Hopefully reading this will help others avoid the same mistakes in the future."
- Olympic Gold Medalist Joe Fargis, Owner/Manager/Trainer, Sandron Farm
Learn How To:
• Create a business plan that puts your existing horses and facilities to work
• Manage your time, your money, and your employees
• Choose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liability
• Operate an exciting variety of horse ventures from camps to carriage services
• Develop an appealing name, logo, and icon for your business
• Identify the best marketing and advertising opportunities
• Offer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medications
• Reduce vet bills: implement sound preventative strategies and do your own vaccinating and deworming
• Save on feed costs
Author Mary Ashby McDonald holds a B.S. in Animal Science from Virginia Polytechnic Institute and State University. She is the former manager of the 460-acre Medway Ranch in Austin, Texas. Introduction
1 Creating an Image
2 Advertising and Promoting Your Business
3 Managing Your Business
4 Financial Management
5 Riding Programs, Boarding, and Leasing
6 Riding Camps
7 Moneymaking Events and Ideas
8 Buying and Selling Horses
9 Breeding Horses
10 Farm Property and Maintenance
11 Cutting Costs on Horse Care
12 Equipment Savings, Opening a Tack Shop
Appendices
IndeX Turn Your Passion into a Profession
Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business.
"Now this is a really useful horse business guide...McDonald includes a variety of money-saving and -making suggestions."
- Horse Country
"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business."
- Horse & Rider
"The ideas in this book are accurate and solid. Unfortunately, along the way, I've made many of the classic business blunders Mary mentions [in this book]. Hopefully reading this will help others avoid the same mistakes in the future."
- Olympic Gold Medalist Joe Fargis, Owner/Manager/Trainer, Sandron Farm
Learn How To:
• Create a business plan that puts your existing horses and facilities to work
• Manage your time, your money, and your employees
• Choose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liability
• Operate an exciting variety of horse ventures from camps to carriage services
• Develop an appealing name, logo, and icon for your business
• Identify the best marketing and advertising opportunities
• Offer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medications
• Reduce vet bills: implement sound preventative strategies and do your own vaccinating and deworming
• Save on feed costs