Promotion and Public Relations: The Dynamic Manager's Handbook of Alternative Ways to Build Your Bus

Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: Automotive Aftermarket" tells how custom car shops use shows and events to publicize their operations."Case Study: Sports Team Sponsorships" explores the ins and outs of backing athletic teams, sponsoring events, and other ways to draw attention to your company."Speaking Up For Your Business" shows you how to reach customers the old-fashioned way, by talking to them. Learn how to overcome your stage fright and reach out to audiences with your company's message. Dave Donelson's world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.