Produktmanagement für Dummies

Customers have more product options than ever before. Therefore, companies must come up with something to stand out from the competition in the eyes of the customer: quality, marketing, sales, and price - all of these aspects must be kept in mind by a product manager in order to make the product successful. Brian Lawley and Pamela Schure present all aspects of product management: the planning strategy as well as the complete product lifecycle from market readiness to market exit. They explain how to further develop initial product ideas and how to conduct customer and market analysis. Additionally, learn how to lead teams and motivate them to achieve their best performance. Become a successful product manager, bring new products to the market, and increase your revenue.