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The key to bridging your global innovation gap
In today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories-sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.
How to tackle this challenge? In Managing Global Innovation, INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.
Based on in-depth research within more than three dozen corporations-including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox-this book bridges theory and practice.
Managing Global Innovation gives you the tools to harness critical expertise from around the globe-and channel it into your innovation programs.
In today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories-sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.
How to tackle this challenge? In Managing Global Innovation, INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.
Based on in-depth research within more than three dozen corporations-including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox-this book bridges theory and practice.
Managing Global Innovation gives you the tools to harness critical expertise from around the globe-and channel it into your innovation programs.
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Reviews
"Managing Global Innovation is an interesting read on a topic of importance to many managers today."
Research-Technology Management
"So you want to build a Global Innovation Network? Doz and Wilson examine the subject in detail in their new book. Their conclusion? Collaborating with partners is already becoming a common feature of innovation and in many instances it is the only way of accessing the required knowledge."
Acumen - South Africa
"Managers looking to get the most out of their global innovation resources need look no further. Managing Global Innovation provides practical tools backed by great examples of how companies can create competitive advantage by accessing and integrating knowledge from even the most far-flung places."
Gary Hamel, Professor, London Business School; Director, Management Lab