Guide to Chip Heath's & et al Made to Stick

PLEASE NOTE: This is a companion to Chip Heath's Dan Heath's Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories.... Inside this companion to the book: • Overview of the Book • Insights from the Book • Important People • Author's Style and Perspective • Intended Audience. With Instaread, you can get the notes and insights from a book in 15 minutes or less.