Fodor's Essential Europe

COMPETITIVE ADVANTAGE:


• Much more in-depth coverage than DK Eyewitness Europe

• Covers more than twice the number of countries as Rick Steves Best of Europe


FULLY REDESIGNED!


• New front cover has eye-catching full-bleed images with key selling points on the front

• New back cover is fully-redesigned

• "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)

• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons

• Other useful features including Great Itineraries and a Calendar of Events

• "Planning a Trip to Europe" (logistical planning tips section) at the front of the book and redesigned to be more infographic in feel

• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational


TOURISM TRENDS:


• According to the World Tourism Organization, Europe is the most visited tourism region in the world

• According to the European Union, tourism represents 10% of the economy of its member countries, and the number of tourists has been rising steadily at 8% or more per year since 2016.


CURATED AND RELEVANT:


• Focused coverage on only the best places so travelers can make the most out of their limited time.

• Carefully vetted recommendations for all types of establishments and price points.


CONCISE:


• Shortened reviews presented with brevity and focus.


Please see additional key selling points in the book's main description.