Fodor's Big Island of Hawaii

COMPETITIVE ADVANTAGE:


• Fodor's guides have in-depth features on snorkeling, Hawaiian culture, Hawaii Volcanies National Park, flora and fauna, and photo-driven front of book features on the top things to see and do.

• Our guide has a convenient "Activities" chapter highlighting all manner of activities on land and sea across the island.


TOURISM TRENDS:


• According to statistics compiled by Hawaii's Department of Business, Economic Development & Tourism, tourism to the Big Island has now fully recovered since the pandemic (a significant increase over 2022) and actually exceeds visitation figures for the same period in 2019, while spending has significantly exceeded that of 2019 (far exceeding the rate of inflation).



• Lava is flowing once again from the craters in Hawaii Volcanoes National Park, providing dramatic viewing opportunities for visitors by land and sea.


FULLY REDESIGNED!


• New front cover has eye-catching full-bleed images with key selling points on the front

• New back cover is fully-redesigned

• "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)

• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons

• Other useful features including Great Itineraries, Calendar of Events, Weddings and Honeymoons, and With Kids

• "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel

• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational


CURATED AND RELEVANT:


• Focused coverage on only the best places so travelers can make the most out of their limited time.

• Carefully vetted recommendations for all types of establishments and price points.


CONCISE:


• Shortened reviews presented with brevity and focus.


Please see additional key selling points in the book main description