EBOOK
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The first of 6 eBook-only shorts from star of the Great British Sewing Bee and doyenne of the Women's Institute, May Martin, with everything the aspiring seamstress needs to get started: A Place to Sew & the Equipment You Need, General Dressmaking Tips, and Hand Stitches. An exclusive first look at May Martin's Sewing Bible, due out in August. May has been teaching sewing for over 40 years. Now for the first time she shares her tips and tricks, offering the ultimate beginners' guide to sewing. Beautifully styled and simple-to-follow, this authoritative sewing e-short, taken from May Martin's Sewing Bible, gives readers information on everything they need to know to get started with sewing. • Star of BBC 2's Great British Sewing Bee and a widely respected member of the Women's Institute, May has been teaching sewing for over 40 years. • Re-commissioned for a 2nd series in 2014, GBSB won an average 3m viewers outperforming BBC 2's primetime average share by 70%. • The book is scheduled for autumn following the TV and in time for the Christmas gifting market. • The ultimate sewing bible — this book will be appeal to fans of the TV, a new generation of sewers and the core crafting community. • May will promote fully on publication with events, demos and media interviews. • The TV tie-in to GBSB has now sold 40K TCM. • We've seen with Paul Hollywood's publishing the potential of spin-off titles from judges of Great British Bake Off. We're anticipating similar interest in May's own guide to sewing. • Sewing is the new baking. May's book will help take this to a mass market audience. Competition: Great British Sewing Bee (TV tie-in).