EBOOK
Edison in the Boardroom Revisited
How Leading Companies Realize Value from Their Intellectual Property
Suzanne S. HarrisonSeries: Intellectual Property-General, Law, Accounting & Finance, Management, Licensing,(0)
About
“Edison in the Boardroom Revisited” takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
• Features updated interviews of companies, and a new treatment of the Profit Center Level
• Updates stories and teachings from some of the most successful companies in the world
• Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
“Edison in the Boardroom” compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
• Features updated interviews of companies, and a new treatment of the Profit Center Level
• Updates stories and teachings from some of the most successful companies in the world
• Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
“Edison in the Boardroom” compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.