Design Thinking Für Dummies

Are you working on projects that require innovative solutions - in whatever discipline? This book gives you instructions from a 360-degree perspective on how to plan and implement design thinking projects and successfully implement the results in companies or with external partners. Prof. Dr. Müller-Roterberg guides you through all phases and provides you with a colorful bouquet of methods. He explains how to understand and define a problem, how to observe correctly, how to find and evaluate ideas, how to design prototypes and test the business idea. This is how innovation succeeds!