EBOOK
Customer at the Heart
How B2B leaders build successful Customer-Centric Organisations
John O'Connor(0)
About
About 'Customer at the Heart -How B2B Leaders Build Successful Customer-Centric Organizations
Could a business leader learn anything about customer centricity from 15 senior executives who have been there and done that?
John O'Connor and Peter Whitelaw are both, experienced business leaders in their own right. They have not only shared their own considerable knowledge about customer experience, but they have enticed business leaders from across Europe and Australia to be, interviewed on how their organizations have changed their culture, positioning their customers at the heart of their organization.
This book, targeted at C-suite leaders, is about how to do it. It includes topics that cover how to lead a customer centricity transformation, developing the strategy, tactics and execution of a customer centricity project and how to change the culture. The results for companies, who have followed this guidance, are remarkable.
Could a business leader learn anything about customer centricity from 15 senior executives who have been there and done that?
John O'Connor and Peter Whitelaw are both, experienced business leaders in their own right. They have not only shared their own considerable knowledge about customer experience, but they have enticed business leaders from across Europe and Australia to be, interviewed on how their organizations have changed their culture, positioning their customers at the heart of their organization.
This book, targeted at C-suite leaders, is about how to do it. It includes topics that cover how to lead a customer centricity transformation, developing the strategy, tactics and execution of a customer centricity project and how to change the culture. The results for companies, who have followed this guidance, are remarkable.