Covert Persuasion

TABLE OF CONTENTS
Acknowledgments.
Introduction.
1 Covert Persuasion Begins in the Mind.
2 From “No” to “Yes”.
3 Covert Strategies for Changing Beliefs.
4 Covert Persuasion 101: The Tactics.
5 The Words of Covert Persuasion.
6 The Focused Outcome Mindset.
7 20 Keys to Using Covert Persuasion in a Story.
8 Using Questions to Covertly Persuade.
9 Using Emotions to Covertly Persuade.
10 27 Observations About People and How to Covertly Persuade Them.
11 Putting It All Together.
Appendix Covert Persuasion Worksheet.
Bibliography.
Index.