EBOOK

Content Everywhere

Strategy and Structure For Future-Ready Content

Sara Wachter-Boettcher
3.6
(5)
Pages
240
Year
2012
Language
English

About

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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