EBOOK
About
If you're a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won't be felt in your company's product line. The true disruption will be to your business model. Future customers won't want to pay you high prices out of big "CapEx" budgets anymore. They will expect lower "cloud" prices paid from "OpEx" budgets only when and if they successfully consume the business value of your products. How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner's manual for tech company executives who want to drive their company successfully into the next one.
Related Subjects
Reviews
"The focus of Consumption Economics has huge implications for vendors, IT organizations inside the enterprise, and for the business itself in terms of leveraging IT, be that for differentiation, expansion or productivity.- Geoffrey Moore, Author of Crossing the Chasm, Inside the Tornado, Dealing with Darwin and Escape Velocity The next wave of tech will be about truly energizing businesses of all
Tod Nielsen, Co-President, VMware