EBOOK
About
This book presents the workings of Consumer Behavior as no other book in the market does. It examines the subject of Consumer Behavior in a fascinating way, is stimulating and motivates readers. This textbook, provides a complete, introduction, to consumer behavior. It focuses on consumer behavior research, concepts, and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field.