EBOOK

Building Commitment to Reform through Strategic Communication

The Five Key Decisions

Cecilia Cabañero-VerzosaSeries: World Bank Training
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Year
2009
Language
English

About

Unlock successful reform with strategic communication. This workbook offers a pragmatic approach for reformers to strategically use communication to achieve their goals in public policy, governance, and international development.
Learn to navigate stakeholder engagement, build consensus, and manage public expectations using the Five Communication Management Decision Tool. Discover how to apply communication concepts to programs and policy initiatives in developing countries. For reform managers, policy makers, and students seeking practical tools for effective change.

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