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About
Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading Accessing the Media, you will have a personal media consultant without the cost of hiring one.
Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, Accessing the Media is the perfect guide to getting your story out to the world.
Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading Accessing the Media, you will have a personal media consultant without the cost of hiring one.
Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, Accessing the Media is the perfect guide to getting your story out to the world.
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Reviews
"Jill is a triple threat with her firsthand experience in the news industry, federal government, and public relations world. You will be fascinated to learn the behind-the-scenes details of these closely watched entities."
Gretchen Carlson, former FOX News anchor
"Jill's inside information is literature that will train the next Thomas Jeffersons, Benjamin Franklins and Alexander Hamiltons. With her experience, information, and insight, Jill ensures a successful campaign and political career."
Aaron Berlin, prosecutor and candidate for district court judge
"Jill's book is must read for anyone wanting to know how the dots are connected with politics and the media. With the evolving political climate, Jill has found new ground to plow."
United States Congressman Richard Hudson