EBOOK
About
Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
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Reviews
"The most significant text on the subject published in the English language that I know of."
Arthur Asa Berger, Journal of Communication
"The greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris."
Journal of Aesthetics and Art Criticism
"Draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions."
Language in Society
Extended Details
- SeriesAdvances in Semiotics