About
Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization. “How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You'll achieve those long-range business and public policy goals for your company while enhancing your own career.
You'll gain invaluable insights on how to: Craft a cohesive communications strategy Enhance your media relations capabilities Sharpen your C-suite's public speaking skills Develop an advocacy strategy that delivers public policy results Learn how you can implement a sustained professional development program Make sure your messaging is magnetic Prepare for reputational risk Handle crisis communications. Discover how to accelerate your career and innovate your business.
You'll gain invaluable insights on how to: Craft a cohesive communications strategy Enhance your media relations capabilities Sharpen your C-suite's public speaking skills Develop an advocacy strategy that delivers public policy results Learn how you can implement a sustained professional development program Make sure your messaging is magnetic Prepare for reputational risk Handle crisis communications. Discover how to accelerate your career and innovate your business.