EBOOK
Start With Strategy
Craft Your Personal Real Estate Portfolio for Lasting Financial Freedom
Dave Meyer(0)
About
MARKETING PLAN **LEAD TITLE ATTENTION**
BiggerPockets Owned Media:
• Author featured on a full tour of BiggerPockets Podcasts, including: BiggerPockets Podcast (4.7 million downloads/mo), BiggerPockets Money Show (855k downloads/month). Real Estate Rookie (590K downloads/mo), On the Market (169K+ downloads/mo)
• 3+ promotional book emails and 3+ newsletter features sent to our 550k subscribers
• 3+ author videos on BiggerPockets YouTube channel (1.03 million subscribers)
• Excerpt/book chapter teased on BiggerPockets blog and 2+ blog articles written by the author (10k–20k average readers per article)
• Author and book featured prominently on BiggerPockets Instagram account (435k followers), including: Author Takeover, Live Q&A, Pre-Launch Reel, Launch Post/Carousel
• Author and book featured in BiggerPockets Facebook groups (225k followers), including: Author Takeover + Live Q&A, Pre-Launch Reel, Launch Post/Carousel
• LinkedIn launch post (37k followers)
• TikTok pre-launch reel (10k followers)
External Media:
• PR pitches to external podcasts and channels
• ARCs sent to trade reviewers including Publisher's Weekly, Foreword, ALA Booklist, Bookpage, Shelf Awareness, Library Journal, Kirkus, City Book Review
• DRC listing on Edelweiss
• Goodreads giveaway during pre-launch
• Foreword web banner advertisement
• PW Daily newsletter top banner position to announce launch
• Amazon Pre-order ad campaign to drive early traffic
Book Launch & Early Sales:
• Author attending, speaking, and signing early copies of books at BPCon (October 2023; 2,500+ attendees)
• In-person book launch party at BPCon
BiggerPockets Owned Media:
• Author featured on a full tour of BiggerPockets Podcasts, including: BiggerPockets Podcast (4.7 million downloads/mo), BiggerPockets Money Show (855k downloads/month). Real Estate Rookie (590K downloads/mo), On the Market (169K+ downloads/mo)
• 3+ promotional book emails and 3+ newsletter features sent to our 550k subscribers
• 3+ author videos on BiggerPockets YouTube channel (1.03 million subscribers)
• Excerpt/book chapter teased on BiggerPockets blog and 2+ blog articles written by the author (10k–20k average readers per article)
• Author and book featured prominently on BiggerPockets Instagram account (435k followers), including: Author Takeover, Live Q&A, Pre-Launch Reel, Launch Post/Carousel
• Author and book featured in BiggerPockets Facebook groups (225k followers), including: Author Takeover + Live Q&A, Pre-Launch Reel, Launch Post/Carousel
• LinkedIn launch post (37k followers)
• TikTok pre-launch reel (10k followers)
External Media:
• PR pitches to external podcasts and channels
• ARCs sent to trade reviewers including Publisher's Weekly, Foreword, ALA Booklist, Bookpage, Shelf Awareness, Library Journal, Kirkus, City Book Review
• DRC listing on Edelweiss
• Goodreads giveaway during pre-launch
• Foreword web banner advertisement
• PW Daily newsletter top banner position to announce launch
• Amazon Pre-order ad campaign to drive early traffic
Book Launch & Early Sales:
• Author attending, speaking, and signing early copies of books at BPCon (October 2023; 2,500+ attendees)
• In-person book launch party at BPCon