AUDIOBOOK
About
This book tells how Paul Dolan led his California company, Fetzer Vineyards, to growth and excellence through environmental sustainability and social responsibility. His six principles will inspire other business owners to balance values while creating value.
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Reviews
"Paul Dolan has not only led the way to sustainability in California viticulture but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so."
Paul Hawken, author of The Ecology of Commerce
"Paul Dolan is a provocative and creative leader who has provided an insightful pathway of excellence not just for the current generation but for generations to come. True to Our Roots was illuminating to read, and reread, containing gems of wisdom that go beyond our vineyards and wine cellars to rules of conduct for everyday life. His axioms and guidelines can be applied to all competitive enterp
John A. De Luca, executive vice chairman, Wine Institute
"True to Our Roots struck a chord in me. After reading a few chapters…I thought about calling Dolan and telling him that I wanted to work at Fetzer Vineyards…because it seems like the perfect place to work. I have been eagerly awaiting ideas like Dolan's for a long time. They are ideas whose time has come."
Press Democrat