About
In Tastes Like Money, veteran liquor industry leader and founder of RumChata-the clever kitchen experiment that became a global phenomena-Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product.
The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as vice president of marketing and sales at Jim Beam at age forty-nine. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas's wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck.
In the book, you'll also find:
• Specific strategies for building distributor relationships without the benefit of a huge corporate war chest
• How to compete against industry titans when you've got a target on your back
• A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream
The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as vice president of marketing and sales at Jim Beam at age forty-nine. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas's wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck.
In the book, you'll also find:
• Specific strategies for building distributor relationships without the benefit of a huge corporate war chest
• How to compete against industry titans when you've got a target on your back
• A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream