AUDIOBOOK
Book Summary

Summary of Geoffrey Moore's Crossing the Chasm

Falcon Press
5
(1)
Duration
9m
Year
2021
Language
English

About

Summary of Geoffrey Moore's Crossing the Chasm is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.
Customers within a given market adopt new products at different points during their development.

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