AUDIOBOOK

Small Is the New Big

And Other Riffs, Rants, and Remarkable Business Ideas

Seth Godin
3.8
(26)
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Duration
7h 30m
Year
2006
Language
English
Publisher
Highbridge Company
Abridged

About

Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing.

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