AUDIOBOOK
About
"This book will change your perspective on the modern world!
"Propaganda" from Edward Bernays, the father of public relations!
Each of us is faced with propaganda many times a day, without even realizing that we are the target of propaganda. Think about what clothes you choose to wear, what movies you watch, who you vote for in elections. Who do your choices depend on? Are you sure it's up to you?
It may be hard to believe, but we are truly controlled, our tastes and opinions are shaped for us, what we should want, buy and like is dictated to us. And all of this is done by people we've mostly never heard of.
According to Bernays, propaganda is based on the penetration of new ideas into society through an active-thinking minority. The author believes that conscious and intelligent manipulation of the habits and opinions of the masses is an important component of a democratic society. Those who manipulate this invisible social mechanism form the secret government, the real ruling power in any country.
In his book, Bernays explains how propaganda is used to control the collective mind in various fields such as politics, art, science and education. This book will be useful to anyone who wants to know how the art of propaganda developed and what methods were used to shape public opinion.
With the help of this book you will learn:
• Who are the people who control our ideas and why do they have so much power over us;
• Why is propaganda necessary;
• What role does public relations psychology play in creating propaganda;
• How the work of the media relates to political leadership, education, science, arts, social services and women's movements;
• And ultimately, how propaganda mechanisms work.
"Propaganda" from Edward Bernays, the father of public relations!
Each of us is faced with propaganda many times a day, without even realizing that we are the target of propaganda. Think about what clothes you choose to wear, what movies you watch, who you vote for in elections. Who do your choices depend on? Are you sure it's up to you?
It may be hard to believe, but we are truly controlled, our tastes and opinions are shaped for us, what we should want, buy and like is dictated to us. And all of this is done by people we've mostly never heard of.
According to Bernays, propaganda is based on the penetration of new ideas into society through an active-thinking minority. The author believes that conscious and intelligent manipulation of the habits and opinions of the masses is an important component of a democratic society. Those who manipulate this invisible social mechanism form the secret government, the real ruling power in any country.
In his book, Bernays explains how propaganda is used to control the collective mind in various fields such as politics, art, science and education. This book will be useful to anyone who wants to know how the art of propaganda developed and what methods were used to shape public opinion.
With the help of this book you will learn:
• Who are the people who control our ideas and why do they have so much power over us;
• Why is propaganda necessary;
• What role does public relations psychology play in creating propaganda;
• How the work of the media relates to political leadership, education, science, arts, social services and women's movements;
• And ultimately, how propaganda mechanisms work.