AUDIOBOOK

Planet Google

One Company's Audacious Plan to Organize Everything We Know

Randall Stross
3.7
(3)
Duration
7h 44m
Year
2009
Language
English

About

After one of the most successful IPOs in history, Google set forth on a bold new strategy for its future, a vision so large and controversial that the company has worked very hard to keep it under wraps. The business world has been desperate to learn what Google is up to because they know that Google is the arbiter of the future of the web. Now, with unprecedented access to Google's top management, Randy Stross reveals for the first time the audacious scope of Google's new plan—including such potentially disruptive initiatives as free downloadable software, which could put providers like Microsoft out of business, and GoogleEarth and GoogleMaps satellite technology, which is rapidly mapping the entire surface of the Earth in high-powered detail. Stross explores the profound implications not only for the business world but for our culture at large.

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Reviews

"A computer enthusiast who wants to Google Google couldn't find a more dedicated guide than Stross…Stross' access to the company pays off nicely for both Google's fans and people who read books on paper.-Time"
Time
"A spellbinding behind-the-scenes look…Readers will find the sheer scale and scope of Google's progress in just a decade astounding. The unfolding narrative of Google's journey reads like a suspense novel. "
Publishers Weekly (starred review)
"[An] even-handed and highly readable history of the company."
Wall Street Journal

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