Modern Political Campaigns

Modern Political Campaigns brings together academic research and practical experience to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Michael D. Cohen, Ph.D., a 30+ year veteran of working on, teaching, and writing about political campaigns, delivers a masterclass overview featuring a new chapter on how campaigns are using artificial intelligence and what it means for democracy. This second edition has been completely revised throughout to provide an up-to-date understanding of how candidates succeed.