AUDIOBOOK

About
Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
InIt's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers ten fundamental leadership lessons we all need to practice as well as preach every day, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business and offering inspiring advice. Title Info. Dedication. Verse. A Note to the Listeners. Foreword
Introduction. It's About the People-All the People
1. Know Who You Are: Wear One Hat
2. Know Why You're Here: Do it Because it's Right, Not Because it's Right for Your Resume
3. Think Independently: The Person who Sweeps the Floor Should Choose the Broom
4. Build Trust: Care, Like You Really Mean It
5. Listen To The Truth: The Walls Talk
6. Be Accountable: Only the Truth Sounds Like the Truth
7. Take Action: Think Like a Person of Action, and Act Like a Person of Thought
8. Face Challenge: We Are Human Beings First
9. Practice Leadership: The Big Noise and the Still, Small Voice
10. Dare To Dream: Say Yes, the Most Powerful Word
"The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo."
"It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by."
"Howard Behar, the keeper of Starbucks' soul for many years, has given us a book about how to succeed anywhere-not just in business. His ten principles should be required reading for every government official and college president."
"The voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills."
InIt's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers ten fundamental leadership lessons we all need to practice as well as preach every day, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business and offering inspiring advice. Title Info. Dedication. Verse. A Note to the Listeners. Foreword
Introduction. It's About the People-All the People
1. Know Who You Are: Wear One Hat
2. Know Why You're Here: Do it Because it's Right, Not Because it's Right for Your Resume
3. Think Independently: The Person who Sweeps the Floor Should Choose the Broom
4. Build Trust: Care, Like You Really Mean It
5. Listen To The Truth: The Walls Talk
6. Be Accountable: Only the Truth Sounds Like the Truth
7. Take Action: Think Like a Person of Action, and Act Like a Person of Thought
8. Face Challenge: We Are Human Beings First
9. Practice Leadership: The Big Noise and the Still, Small Voice
10. Dare To Dream: Say Yes, the Most Powerful Word
"The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo."
"It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by."
"Howard Behar, the keeper of Starbucks' soul for many years, has given us a book about how to succeed anywhere-not just in business. His ten principles should be required reading for every government official and college president."
"The voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills."