About
PLEASE NOTE: This is a companion to Chip Heath's & et al Made to Stick and NOT the original book.
Preview:
In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories....
Inside this companion to the book:
· Overview of the Book
· Insights from the Book
· Important People
· Author's Style and Perspective
· Intended Audience
Preview:
In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories....
Inside this companion to the book:
· Overview of the Book
· Insights from the Book
· Important People
· Author's Style and Perspective
· Intended Audience