AUDIOBOOK
About
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
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Reviews
"The world is overflowing with opportunities for a determined publicist, enthuses public relations counselor Levine in this updated media relations classic. With an encouraging tone and a splash of humor, the author introduces readers to the PR pro's mindset ('There are two speeds in today's media world: fast and dead') and describes every facet of a successful publicity campaign, stressing the sk
Publishers Weekly