AUDIOBOOK
About
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
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Reviews
"A terrific guide to the role that PR plays in marketing today."
Al Ries, author, The Fall of Advertising and the Rise of PR
"At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read."
Jack Trout, author, A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Geniu
"With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing."
Howard J. Rubenstein, President, Rubenstein Associates, Inc.