International Business

This book equips readers to optimize genuine export opportunities. Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities. It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy. Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow. This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

China's rise to prosperity in recent decades coincided with the surge in global trade and falling protectionism. But as we are entering the third decade of the 21st century, the economic structure that prevailed in the West during the previous decades is now beginning to look very different. Global economic relationships are being redefined in the wake of the global financial crises, the recent US-China trade tensions, Brexit, and the Covid-19 pandemic. However, when global trade suffers, so do local economies. In today's economy, international cooperation and open trade are not an option, but a necessity. Trading with China is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is also a practical guide of use to anyone considering to export goods, services and technology to the Chinese market. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors. It details all relevant procedures, opportunities and challenges by industry sector and geographical region. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. Topics covered in Trading with China also include: relevant rules, regulations, documentation and management issues related to the export of different types of goods, services and technology to China.