The Crowd

In The Crowd: A Study of the Popular Mind, Gustave Le Bon delivers a revolutionary analysis of group behavior, showing how individuals lose personal responsibility and rationality when submerged in a crowd. Originally published in 1895, this influential work examines how emotion, suggestion, and imitation drive mass movements, revolutions, and public opinion. Le Bon's insights laid the foundation for modern propaganda studies, political strategy, and crowd control techniques. Despite its age, the book remains remarkably relevant in an age of viral trends, social media, and populist politics. Whether you're a student of psychology, history, or political science, this is an essential classic.