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Get the Summary of Brian P. Moran and Michael Lennington's The 12 Week Year in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Most organizations and individuals work in the context of annual goals and plans, a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.