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About
"One of Bloomberg View's "Five Books to Change Conservatives' Minds," chosen by Cass Sunstein" "One of Choice's Outstanding Academic Titles for 2016" "Honorable Mention for the 2017 PROSE Award in Economics, Association of American Publishers" "Longlisted for the Financial Times and McKinsey Business Book of the Year 2016" Robert H. Frank is the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson School of Management. He has been an Economic View columnist for the New York Times for more than a decade and his books include The Winner-Take-All Society (with Philip J. Cook), The Economic Naturalist, The Darwin Economy (Princeton), and Principles of Economics (with Ben S. Bernanke). He lives in Ithaca, New York.
From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success-and why that hurts everyone, even the wealthy.
Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones-and enormous income differences-over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways.
But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year-more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps.
Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies. "The reminder about the important role of luck is welcome." "Frank is not just arguing that luck plays an important role in the lives of successful people such as Al Pacino. If that were all he was doing, his book would be engaging but trivial. But it is much more interesting than that."---Tyler Cowen, Financial Times "A deep and stimulating book."---Tyler Cowen, Marginal Revolution "Frank's book gives a compelling argument for why we should consider our collective needs more when we look to change society for the better."---Jill Suttie, Psy.D., Greater Good "Well reasoned, coherent, and compelling--Frank is one of the great writers of economics." "The most striking of Frank's arguments is a computer-simulated proof of luck's importance, even in very nearly meritocratic situations."---Tim Smith-Laing, Daily Telegraph "Reading Success and Luck is almost like having a robust conversation over dinner--a simple premise, some explanation, a few examples. . . . It is commendable that he is addressing the problem with an actual solution in mind."---Kris Rothstein, Bookslut "Frank makes his points persuasively." "This is a bold vision and, although controversial, has a good deal more realism than the d
From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success-and why that hurts everyone, even the wealthy.
Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones-and enormous income differences-over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways.
But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year-more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps.
Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies. "The reminder about the important role of luck is welcome." "Frank is not just arguing that luck plays an important role in the lives of successful people such as Al Pacino. If that were all he was doing, his book would be engaging but trivial. But it is much more interesting than that."---Tyler Cowen, Financial Times "A deep and stimulating book."---Tyler Cowen, Marginal Revolution "Frank's book gives a compelling argument for why we should consider our collective needs more when we look to change society for the better."---Jill Suttie, Psy.D., Greater Good "Well reasoned, coherent, and compelling--Frank is one of the great writers of economics." "The most striking of Frank's arguments is a computer-simulated proof of luck's importance, even in very nearly meritocratic situations."---Tim Smith-Laing, Daily Telegraph "Reading Success and Luck is almost like having a robust conversation over dinner--a simple premise, some explanation, a few examples. . . . It is commendable that he is addressing the problem with an actual solution in mind."---Kris Rothstein, Bookslut "Frank makes his points persuasively." "This is a bold vision and, although controversial, has a good deal more realism than the d