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Let the one and only Dr. Joe battle pseudoscience and cast a life preserver out to all those drowning in a sea of misinformation.
We are in a crisis. A tsunami of misinformation and disinformation is threatening to engulf evidence-based science. While quackery-loosely defined as the spread of false "knowledge," often accompanied by various versions of "snake oil"-is not a novel phenomenon, it has never posed as great a threat to public health as today. COVID-19 has unleashed an unprecedented flurry of destructive information that has fueled vaccine hesitancy and has steered people toward unproven therapies. Conspiracy theorists have served up a distasteful menu of twisted facts that create distrust in science.
In “Quack Quack”, Dr. Joe Schwarcz, who has been battling flimflam for decades, focuses on the deluge of anecdotes, cherry-picked data, pseudoscientific nonsense, and seductive baseless health claims that undermine efforts to educate the public about evidence-based science. The wide scope of the topics drawn from past and present aims to cast a life preserver to people drowning in a sea of misinformation. A fun, fast-paced, and evidence-informed exploration of outrageous claims, "alternative" therapies, and "miracle cures" such as juice cleanses, detoxes, ear candling, raw water, and more. In a world filled with misinformation and twisted science, this is a must-read.
We are in a crisis. A tsunami of misinformation and disinformation is threatening to engulf evidence-based science. While quackery-loosely defined as the spread of false "knowledge," often accompanied by various versions of "snake oil"-is not a novel phenomenon, it has never posed as great a threat to public health as today. COVID-19 has unleashed an unprecedented flurry of destructive information that has fueled vaccine hesitancy and has steered people toward unproven therapies. Conspiracy theorists have served up a distasteful menu of twisted facts that create distrust in science.
In “Quack Quack”, Dr. Joe Schwarcz, who has been battling flimflam for decades, focuses on the deluge of anecdotes, cherry-picked data, pseudoscientific nonsense, and seductive baseless health claims that undermine efforts to educate the public about evidence-based science. The wide scope of the topics drawn from past and present aims to cast a life preserver to people drowning in a sea of misinformation. A fun, fast-paced, and evidence-informed exploration of outrageous claims, "alternative" therapies, and "miracle cures" such as juice cleanses, detoxes, ear candling, raw water, and more. In a world filled with misinformation and twisted science, this is a must-read.