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About
The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience. In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing-in short, those areas where business opportunities exist now that sports and entertainment have become one. Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.
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Reviews
"Fans, sports and media executives, and even investors will find that Carter's examination, exploration, and explanation of the changing landscape of sports and entertainment helps them understand their own experiences. From mobile technology and video games to athlete branding and corporate meetings, he interprets everyday events-at home, away from home, and at-venue."
Stephen A. Greyser, Harvard Business School
"Money Games details what all of us in the sports industry have been witnessing over the last several years: as sports and entertainment continue to converge, substantial business opportunities result. Money Games serves as an invaluable resource for stakeholders hoping to monetize sports as entertainment."
Kenneth L. Shropshire, Wharton School of the University of Pennsylvania
"Money Games presents a compelling perspective on the evolution of sports business and provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls that arise at the intersection of sports and entertainment."
NBA Commissioner