Companies struggle dramatically in building new businesses from innovation. 85-90 percent of corporate startups die after the "Minimum Viable Product" stage.
Why is this so? What is the solution? How can companies improve? This book provides the answers.
It is written by Frank Mattes, who has decades of experience in corporate innovation. It has been, co-written with more than 20 practitioners and 2 business schools as a practical guide for practitioners, corporate innovation, Digital Innovation, heads of incubators and accelerators, leaders of corporate startups and senior managers.
The corporate business-building problem. Companies are doing okay in incremental improvements. But, they fail in innovation. They are good at copying past success stories but bad at creating new ones. If companies do not solve this problem, they will burn money. They also • fail to achieve revenue growth from innovation, • fail in corporate transformation, • fail to future-proof their business and • fail in winning and retaining top talent
The solution and the book. The book provides a solution. It is the first one on this subject and guides corporate practitioners on how to build new businesses. The book covers the entire journey, from a "meaningful idea" to a sizable business, and it includes leadership and cultural/collaboration aspects needed for success.
The book is the result of a multi-year co-creation process with more than 20 industry-leading companies and 2 business schools. It distills Best Practices and insights into one framework.
