EBOOK
About
Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation. Mueller's research reveals that it's not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.
Related Subjects
Reviews
"This enlightening book not only shows why people reject creativity but provides solutions on how to switch one's thinking and truly welcome it."
Publishers Weekly
"Solid reading for the business set…"
Kirkus Reviews
"We all claim to love creative ideas, but this book reveals why we're so often biased against them-and how we can overcome the barriers that stand in the way of innovation."
Adam Grant, New York Times–bestselling author of ORIGINALS and GIVE AND TAKE