Branding Your X Factor

Are you a solo-entrepreneur, a coach, consultant, author or a seminar leader wanting to build a business that's both purposeful and profitable? Then BRANDING YOUR X-FACTOR is the book for you. Rúna Magnús played a leading role in Iceland's National Assembly of 2009 where the nation collectively worked together to reinvigorate the brand called Iceland following their economic crash. The results transformed Iceland's economy by branding their uniqueness, or their X-factor, as Rúna calls it. Seeing first hand the immediate benefit and long-term results of a whole nation working collectively to discover who they authentically are, the outcome of this unique assembly became one of the cornerstones of her successful business and personal branding process. In BRANDING YOUR X-FACTOR, Rúna takes the reader through the process of discovering their unique X-factor and the fundamental steps to build a purposeful and profitable personal brand.