AUDIOBOOK
About
Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit.
Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.
In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides listeners from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably, even in a challenging economic environment. Every chapter presents solutions to real-world issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to:
Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order.
Secure capital: ask for money, nail the term sheet, ask for more money.
Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees
Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.
Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.
In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides listeners from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably, even in a challenging economic environment. Every chapter presents solutions to real-world issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to:
Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order.
Secure capital: ask for money, nail the term sheet, ask for more money.
Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees
Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.